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Logo Design - Breast Cancer Awareness CF AxAt

CLIENT: Axiom Athletics (CrossFit AxAt)
OBJECTIVE: Create a design for a Breast Cancer Awareness charity shirt
APPLICATION: Apparel

My friends over at Axiom Athletics once again tasked me with creating an event shirt; this time for their Breast Cancer Awareness benefit.

For this design, I created an angular version of the iconic pink ribbon, and matched the angles to that of the existing AxAt “X” icon to allow the two graphics to blend together. To further integrate the icons, I added the black-to-pink gradient.

The “Never Give Up” text was provided by Axiom to add a powerful message and complete the design.