CLIENT: Ava's Kitchen
PURPOSE: Event branding and planning
APPLICATION: Print, Digital Media, Interior Design

This year marked the 2nd annual Ava's Kitchen Live Auction and Benefit Dinner. I was honored to be asked to help with this incredible event benefiting children and their families affected by pediatric cancer. Last year the event raised over $200,000 for these families. Once again the organizers over at Ava's Kitchen teamed up with Chef Michael Mina and the Jessie Rees Foundation for a fantastic night of charity, incredible food, and even more incredible people.

About the Ava's Kitchen event:
With the money we raised from Ava’s Kitchen Benefit, we created Breakaway Adventures with The Jessie Rees Foundation. Through Ava’s treatment, we have been fortunate enough to take her on trips near and far in order to give her memories with her family in a stressful time. We believe that when she looks back on these times, we can replace bad memories with fun family memories. We wanted to be able to do this for other families who might not have the resources to do this for their family.

For this project I was tasked with developing a brand identity for the event which included creating email and social media campaigns, event programs, live auction presentation, event backdrop, and various other print materials. Check out the item mockups below as well as some pics from the event. (More pics coming soon!)