Apparel - BRICK F/W 2017 Lookbook

CLIENT: BRICK Sport Performance Training (Multiple locations, USA)
PURPOSE: Create graphics for an updated Fall/Winter apparel line
APPLICATION: T-Shirts/Singlets (Tank Tops)/Pullovers/Sweats

After creating a number of specialty designs for various BRICK SPT locations, I was asked to create a line of Fall/Winter apparel that could be rolled out to multiple BRICK locations across the country. While I did stray from BRICK's normally strict branding guidelines, I feel that the graphics created and colors utilized still yield a consistent identity and bold presence.

Coming into this project I had very little prompt or direction from BRICK HQ, and was able to let my creativity take the lead. Based on my previous experience creating apparel for various gyms, I wanted to produce graphics that were accessible to new members, yet that OG members would also be proud to wear. The results were graphics based on collegiate apparel influences and timeless, minimalistic graphics.