CLIENT: NC Fit
PURPOSE: Create a new graphic for retail apparel
APPLICATION: T-Shirts/Singlets/Hoodies

This graphic was meant to give members and fans an alternative option to the "Team NorCal" jerseys that are commonly worn during workouts, events, and competitions.

With this graphic I wanted to create something that was simple, unifying, and cost effective to print (i.e. 1-color). With the exception of only a few other styles, the "Team NorCal" series shirts were exclusively assigned to jerseys worn in competition by NC FIT athletes. A recurring challenge I face in creating gym shirts is creating graphics that can be worn both in and out of the gym. Many gym members, especially long-time members, want to rep their gym outside the fitness walls yet without wearing a shirt that is "blatantly CrossFit."

By creating designs that are minimally branded and have more modern street wear/graphic tee aesthetics, this gives members the freedom to represent in their everyday wardrobe.

Check below for some alternate designs created alongside this one as well as the final mockups.