Branding - Matt Ulrich Tattoos

Custom Matchbox Mockup - Inspired by Zeitgeist

CLIENT: Matt Ulrich - Tattoo Artist
OBJECTIVE: Create a professional, cohesive brand aesthetic
APPLICATION: Various print and digital mediums

Matt Ulrich is a Brooklyn based tattoo artist who origionally hails from Southern California. He took a temporary hiatus from tattooing but will be getting back into a shop Spring 2018. As a result he approached me asking to help design various promotional materials as well as a website (coming soon). The primary purpose of this project is to help Matt stand out in the ultra competitive market of tattooing.

The project initially started out with a business card design, which was to be the fundation stone of the overall aestetic. Matt specializes in the American Traditional style of tattooing, and wanted that vibe to be apparent in the design of the card. The focal point of the gold tooth is inspired by Matt's actual gold-capped canine tooth. To further play off the gold tooth he opted to go with gold leaf embossing on the tooth graphic and the lettering accents.

Matty Tatts Gallery

The matchbox design was inspired my a matchbook Matt came across at San Francisco's famed dive bar, "Zeitgeist." The inspiration matchbook had a vintage image of a nude woman printed on one side, with the bar's information on the other. After some deep (at times uncomfortable) searching on Google, I found an image that met Matt's request of having a similar print while sticking to the aesthetic we were going for.

Branding - Matt Ulrich Tattoos

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