CLIENT: BRICK Sport Performance Training (Los Angeles)
PURPOSE: Create a new graphic for retail apparel
APPLICATION: T-Shirts/Singlets/Hoodies

This graphic was created for BRICK Los Angeles as a part of a proposed “Landmarks Series” line of apparel.

With this graphic I wanted to create a design that paid homage to the locale of BRICK Los Angeles (West Hollywood). As with all gym shirts that I create I wanted to design a graphic that displayed the brand’s logo yet was also able to be viewed as a lifestyle print or graphic tee. The result was a graphic that combined palm tree elements with streetwear influences such as old english text and hidden brand/location descriptors.

By creating designs that are minimally branded and have more modern street wear/graphic tee aesthetics, this gives members the freedom to represent their gym in their everyday wardrobe.

Below are additional “Landmark” designs created alongside this final version as well as the final mockups.