Brand Development - United Natives

United Natives Co.

United Natives logo development

United Natives is a startup lifestyle brand from San Francisco, California. I have been working with them since the beginning assisting with everything from the logo development, product designs, and social media strategy.

While the company is based in the Bay Area I wanted to create a logo that represented the Bay Area, yet was also accessible to all and not blatantly "San Francisco." To do this I combined the basic elements of the Golden Gate Bridge and the California sunset to create a minimalist icon.

Once the icon was established we began brainstorming ideas for apparel and marketing. I was fortunate to have extensive creative freedom with the brand as a whole and was able to take the lead on developing apparel mockups and a social media strategy.

United Natives is expected to launch officially in mid September 2017.